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Discrepancies between Google & JWPlayer Video Play counts

Since about 6 weeks Google Analytics reports 5% lower "JW Player Video Play" counts than JWPlayer Analytics. Before it was about 2.5% lower, but we were still collecting data, so it was within our tolerance limit. Is there any technical explanation for the rising discrepancies? Your analytics is till in beta, but should I really trust the lower Google numbers? Our ad provider is always looking at our "Video Views" besides "Ad Impressions", so which number should we report?

7 Community Answers

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Ethan Feldman

JW Player Support Agent  
0 rated :

Do you have an example link of where the player is implemented?

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reinhard.jagdhold

User  
0 rated :

http://www.4players.de/4players.php/tvplayer/4PlayersTV/Alle/31372/110472/Watch_Dogs/Charaktere.html

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Ethan Feldman

JW Player Support Agent  
0 rated :

I don’t see any issues in the set up here. Did anything change on your end during the time the discrepancy changed?

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reinhard.jagdhold

User  
0 rated :

It's the same JWPlayer version since launch and the same Google Analytics block in setup.

But we added some Javscript-API-Callbacks for custom ad impression (too bad it is not logged like in the old plugin) and adblocking reporting (via error callback).

Since the the google events are sent from the player itself, I see no reason why these callbacks should interfere with the video play count.

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Ethan Feldman

JW Player Support Agent  
0 rated :

They shouldn’t. I would try to disable them to test to check though.

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reinhard.jagdhold

User  
0 rated :

I had not have the opportunity yet to disable our extended adblock reporting, but just for an update:
The discrepancy in May 2014 is again about 5%.

Do you have numbers from your data what should be the expected discrepancy? Since one can assume that a certain count of users blocks google-analytics alltogether.

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reinhard.jagdhold

User  
0 rated :

P.S.: Just read the tweet:
"JW Platform @jwplatform · 22. Mai
We’re seeing some analytics over-reporting recently. Traffic calculation is not impacted. We are releasing a fix for this tomorrow."

Which time span was affected? Is the data in JWPlayer Analytics Beta already corrected?

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