What's the role of a an adserver and a player when defining e.g. skippable ad, skippable after x seconds, countdown, ad labeling. Is this Information coming from the adserver or is it part of the player? Are different creatives for the different uses cases necessary? Thanky
With regards to what you list above:
skippable ad, skippable after x seconds, countdown, ad labeling
Depending on whether you are using VAST, Googima, or VPAID ad tags:
VAST: You are able to configure skipping via the player
Googima: Skipping must be configured in the DFP dashboard, skippable Googima ads do not play on mobile
Our ad tag tester here:
includes some sample ad tags that demonstrate the behavior of a few different ad types we support.
Hope this helps.
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