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Pre-roll impressions vs views

About how many pre-roll impressions do people tend to see vs. video views? We're trying to figure out if our reporting is correct. Do you see less than your views (if you're running a pre-roll against every view), or the same, or more? Logic would say more (since a bunch of people are abandoning before the video plays), but we see less. Thanks!

1 Community Answers


JW Player Support Agent  
0 rated :


These numbers really vary from site to site. If your ad request comes back empty, an ad impression would not fire, and your video would play. So if this happens on a regular basis, you could see video plays higher than ad impressions for that player. An ad impression will be fired on first frame of an ad play generally. If you would like to open a support case and submit specific page links you are wondering about, I would be happy to take a look.

Thanks, Heidi

Heidi Williams-Foy
Support Team Lead, Customer Experience, JW Player

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