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Writing Description Copy

What's the purpose of the description copy in the Video Upload Dashboard? How long should it be? Does it need to be littered with keywords? Does it have any implications on the front end of the site as far as search ability, SEO, etc? Thanks for your help!

1 Community Answers


JW Player Support Agent  
0 rated :

I will ask the product managers if I am on the right track here, but the description field is primarily for display and SEO purposes.

You can enable the option in our player to have the video title and description appear over the poster image so the viewer can potentially read it before they click the play button. And because the player knows all the metadata, including the description, you can insert the text into each web page using our Javascript API. I have also seen some ad networks that want the video description included in the ad tag requests, so this is easy to do with our player as well.

As far as best practices go, I would say the best descriptions are those that compel the viewer to click play.

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