Using Embed code as third-party creative in Google DFP?
I'm using the JW Player embed code (for one of my uploaded videos) as 'third-party creative' in Google DFP. It works great. I've even customized a player and everything looks as I want on my website.
However, when I try to wrap the embed code with the click-through URL using <a> tags, it creates all kinds of craziness. Basically, any interaction with the video controls activates the click-through and I end up with multiple tabs open and audio playing. I can see why that would happen, as I have simply wrapped the entire player in the <a> tags.
So my question is… How can I get the video into a regular Google DFP ad slot? Not pre-roll, or post-roll or anything else, just a regular in-banner display ad, and have the controls work independently of the click-through?
Is this possible with the Free account, or do I have to upgrade?