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WordPress do_shortcode doesn't work. It returns text
The way to run shortcodes form PHP code in WordPress is "do_shortcode".
http://codex.wordpress.org/Function_Reference/do_shortcode
You plugin doesn't work with that.
echo do_shortcode('[jwplayer file="http://vid1-ams.smcdn.net/vod/_definst_/mp4:cms/lezentv/mp4/waltervandenbroeckHQ.mp4/playlist.m3u8"]
);
Working example for other shortcode:
echo do_shortcode( '[gallery]' );
I have seen earlier questions on this subject however these also don't work for me.
http://support.jwplayer.com/customer/portal/questions/6249041-wordpress-do-shortcode-not-working